50 Cent Strikes New Business Deal, Gets Chain Snatched In Africa?

Music mogul 50 Cent is adding yet another venture to his already lengthy resume. The rapper is set to ink a deal with Steiner Sports to sell a line of his own memorabilia.

According to the New York Post, the multi-year deal will have Fif hocking autographed photos, movie-related collectibles and clothes that he’s worn on stage.

The deal could be announced as early as today (May 5) though the specific terms have yet to be disclosed.

“He’s an authentic guy who gets the business portion of his career,” said Robert Vazquez, the director of talent procurement at Steiner.

The company hopes to introduce 50’s brand to new markets.

“We have access to [in-flight magazine] SkyMall, to Neiman-Marcus and to corporate clients that might not be familiar with 50 Cent,” said Vazquez.

This is not the first time Steiner has partnered with a big name celebrity. The company made a name for itself selling Yankees star Derek Jeter’s autographed baseballs and game-worn jersey swatches.

In related news, a video recently leaked, allegedly showing 50 getting his chain stolen while performing on stage in Angola, Africa. [Watch here] The assailant apparently ran up on stage, snatched the rapper’s chain and raced away with it.

50, who was in Africa to perform a string of shows with G-Unit, jumped off the stage with his entourage following the alleged robber, leaving the show in complete chaos. At press there has been no word on whether his chain has been returned and reps for 50 were unavailable to comment.

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