Digicel 'Loaded Christmas' Invades Downtown Kingston

Digicel Jamaica’s Bigger, Better Network continues to up the ante as they take Downtown Kingston by storm with the launch of its ‘Loaded Christmas’ campaign on Friday, November 12th. Digicel ‘Loaded Christmas’ means its 2 million customers will be rewarded with well over JA$26 million in cash and prizes as they stay connected with family and friends this Christmas.

Head of Marketing at Digicel, Donovan White, commented that, “With Downtown being the future home of our Group and Jamaica offices plus our global headquarters, it was only fitting that we kick off our biggest campaigns of the year at the St. William Grant Park”.

In true Digicel fashion, the Telecoms Company has said that this will be more than a launch – it will be a concert event of the year not to be missed with nonstop performances from the likes of Queek Ifrika, Popcaan, Shawn Storm, DJ Bambino and Ity and Fancy Cat, the UWI Choir who will join some of our Brand Ambassadors like I-Octane and of course of our Digicel Rising Stars on stage from 2pm to 6pm in the park.

“Christmas is a time to spread joy, love, give thanks and give back and ‘Loaded Christmas’ allows us to do just that. With the integration of Digicel 4G Broadband, Digicel offers everything to keep our customers connected – whether via the internet, mobile, top up credit – and this Christmas we are rewarding them every step of the way as they connect with friends and family”.

White continues, “With the purchase of a handset, customers are rewarded with cool gifts ranging from swag bag, camcorder or portable radio.

* When prepaid customers top up with $200 or more or postpaid customers talk for 20 minutes, they are entered to win a share of over $26 million in cash and prizes daily and weekly for 8 weeks. This offer will see 50 customers winning credit daily; 25 customers winning $100,000 each week and one lucky customer winning $5 million at the end of the promotion in January 2011.

* With the purchase of a Digicel 4G Broadband bundle, customers are rewarded with a Digicel knapsack laptop bag and a USB flash drive – plus they are entered into draw to win a 32” TV or a Home Theatre System from Courts.

* And there is more – with the purchase of any BlackBerry, customers are rewarded with a cool BlackBerry decal or their preferred design and a camcorder – plus they are entered into a draw to win a BlackBerry smartphone gift bag loaded with a leather laptop bag, a BlackBerry Curve, a car charger, a portable speaker and a BlackBerry polo shirt. And there is more – customers are also entered to win a special BlackBerry Grand Draw prize of JA$1,000,000.