Rebranding is a necessary part of any business and the music business is no different. Now, ‘Stefan Amali’ formerly known as ‘Eva Hype’ discovered this in 2019 when he changed his artist alias.
“The word Amali means hope in the Swahili language. “Hope over hype is a way more potent message”; he stated when asked why the name change.
This week he launches his new EP; Boujee Dancehall collaborating with key producers like Luigi Society, Kevstar Records, Fe2 Music and Starpoint Records.
“Since the name change I have been focusing on building a regional fan base. Most of the Boujee Dancehall project was recorded in Barbados“
He furthered his explanation of the title and concept of the EP by stating: “Dancehall is beautiful because it’s an approach to life. Dancehall is not a genre of music, it’s a mentality that life should be lived in a vibrant way. Boujee Dancehall is just a refined packaging of the same dancehall mentality, but from a traveled man’s perspective. “
The lead single from Boujee Dancehall, Island Zesser features Potential Kidd and was shot in The Bahamas, Grenada, Antigua and Trinidad & Tobago is to be released in July and is directed by Hi Esteem Agency.
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